What is a merchandiser's role?

Updated: Jun 27

Merchandising is any practice that contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf.

No two days of merchandising are the same. Merchandising representatives often cover a large territory and might visit several stores every day where they perform completely different tasks. Here are some examples:

  • Creating groups of similar products for visual appeal.

  • Giving away demos or sample products.

  • Using monthly, weekly, or seasonal promotional items.

  • Portraying demand with fully-stocked shelves with promotional items.

  • Maintaining a clean, safe store environment for customers.

  • Focusing on customer service as part of the brand experience.

The company uses these techniques to appeal to customers and create a sense of urgency, encouraging them to buy. Additionally, they help establish a positive brand image through cleanliness, positivity, and meeting the customers' needs through products and services. Create a clean and organized space. An organized and clean retail space can help improve the brand's image and encourage customers to shop at the store. The cleanliness of a retail space creates trust in the customer because it shows that the brand takes the time and effort to maintain its retail spaces so that customers can shop in a safe and clean environment. As part of this strategy, old displays are rotated and new signage or displays are created to draw attention to specific promotions or products. A company might rotate displays and create new promotions weekly to keep things new and exciting for the customers.

Prioritize Safety

Shopping has changed dramatically since the pandemic. Ensure that you are taking health and hygiene precautions to ensure shoppers' safety.

Job Summary

Merchandisers are responsible for product appearance and supply in various stores throughout their designated geographic area. By working closely with both suppliers and manufacturers, they make certain that the promotion of specific products and services will increase sales over a period of time. Merchandiser positions are available in South Africa and Namibia.

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