We are recruitment specialists in the FMCG industry.
Trade Marketing Coordinator, Windhoek
Windhoek, Namibia
About the Role
The Trade Marketing Coordinator is responsible for building brand presence and driving growth
by developing and executing effective trade marketing strategies. This role focuses on launching
new products, creating demand, increasing visibility, and growing market share across assigned
brands. The ideal candidate is both strategic and creative, with a strong understanding of market
dynamics and consumer behaviour. They should be able to translate insights into impactful,
measurable marketing initiatives.
Experience & Requirements
• Namibian Citizen
• Workplace Creative, design & Social Media experience
• Strong Financial Acumen, with experience analysing data and trends, providing insights
• Experience in promotions and brand activations will be seen as an advantage
• A customer service orientation
• The ability to lead a team
• Excellent communication skills
• Valid Driver’s License with own vehicle
Qualifications
• Minimum requirement: A tertiary qualification in Sales, Marketing or Business
Administration.
• Advantageous: Graphic Desing Degree.
• Advantageous: Digital or Social Media Qualification.
Responsibilities
• Trade Marketing Strategy & Planning
o Developing and presenting comprehensive marketing plans aligned with brand
strategies.
o Defining objectives, targets, timelines, and deliverables for Principals.
o Promoting the business’ marketing services to Principals to maximise utilisation
and drive revenue growth.
• Brand Execution & Activations
o Planning and executing nationwide brand activations, ensuring alignment with
strategic objectives.
o Developing detailed activation briefs, including scope, objectives, timelines, and
required services.
o Overseeing procurement and distribution of point-of-sale (POS) materials.
o Providing guidance and support to the Promoter Team Leader to ensure effective
execution.
o Ensuring all campaigns are delivered on time, within scope, and to a high
standard.
• Creative Development
o Conceptualising and designing brand artwork and marketing materials to support
campaigns and activations.
o Ensuring all creative outputs are aligned with brand guidelines and messaging.
• Budget & Performance Management
o Managing marketing budgets and ensuring cost-effective execution of campaigns.
o Tracking campaign performance and key metrics.
o Compiling detailed post-activation reports, including insights, ROI analysis, and
recommendations for optimisation.
o Identifying opportunities for growth and continuous improvement.
• Compliance & Administration
o Maintaining accurate records of all promotional prizes received and distributed.
o Ensuring full compliance with the Lotteries Act and all relevant regulations.
o Managing the distribution, placement, and tracking of POS materials.
o Providing regular reporting to Principals on brand visibility and compliance inmarket.
• Stakeholder Engagement
o Building and maintaining strong relationships with Principals.
o Providing proactive communication, updates, and solutions to queries.
o Delivering a high standard of service and exceed stakeholder expectations.
*Please do not apply through the company website.
No applications through the company website will be considered
